![]() Other examples of features perceived as attractive and modifications made to obtain such features include having a very long neck, stretched earlobes and lips, different variations of facial tattoos and paintings, and changes to the shape and size of teeth. ![]() For example, in many Asian cultures, having white skin is considered a significant factor in female beauty and hence skin whitening is very popular. Ideals of facial beauty, perception of attractiveness, and preferences for different shapes and forms of facial features were previously believed to vary greatly amongst different cultures and between historical times. The idea of a universal standard for facial beauty is a widely debated topic and is of interest to researchers, sociologists, and aesthetic professionals including plastic surgeons orthodontists, dermatologists and aesthetic practitioners. The majority of respondents (83%) thought that being beautiful has an effect on daily life and improves quality of life. Most responders indicated they were not willing to undergo cosmetic surgery however, when given a choice between surgical and non-surgical cosmetic procedures, 82.22% of the participants preferred non-surgical procedures. The responses showed that the majority of participants preferred an oval face shape, with a smoothly tapered jaw angle for both men and women, round and pointy chin for both genders, straight to concave nose profile and full lips with well-defined cupid’s bow. A total of 1417 responses were collected from 599 male and 818 female participants, the majority of them who were 25–35 years old (58.93%). In addition, the participants were asked about their educational level, geographic location, likelihood to have cosmetic surgery, preference for surgical or non-surgical cosmetic procedures and whether “being beautiful” would affect their daily life. We conducted an online survey to understand the preference of Han Chinese laypersons for facial shape, profile (straight, convex, concave), jaw angle and shape, and shape of the chin, nose, and lips. With the globalisation and immigration of Chinese people to other countries where many seek treatment from Western-trained doctors, it is important to understand the ideals of beauty amongst Chinese people so as to achieve optimal results. Surgical and non-surgical aesthetic treatments are very popular throughout Asia and in particular in China.
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